Where revenue creators revolt.

Opening Remarks

• Jared Robin — Founder, RevGenius

What is GTM Engineering

One of the fastest-growing jobs in B2B tech, and companies are defining it as they hire for it. Florin breaks down what the role covers, the trends shaping it, real examples, and the skills to break into it.

• Florin Tatulea — GTM Engineer in Residence, ZoomInfo

The Dying Era of Outbound and The One That Replaces It

Every 2027 plan runs on "more" levers: more reps, more dials, more agents. Joey makes the case for precision over volume, with data from 3 million dials across 42 revenue teams, and closes with a first look at what TitanX releases the same day.

• Joey Gilkey — Founder and CEO, TitanX

The New Revenue Tech Stack: What to Build, Buy, and Integrate in the Age of AI

AI changed the economics of software. Building is cheaper, every vendor has an AI story, and agents work across your systems. A candid debate on what still deserves a place in your stack.

• Tom Andrews — VP of GTM Strategy & Ops, Airspeed
• Chad Boersma — GTM Agentic Architect Lead, Airspeed

What happens when AI starts doing the work in RevOps?

AI has gone from reporting on the work to doing it: enriching, routing, scoring, drafting. Four RevOps leaders get into data architecture, governance when agents touch pipeline, and where human judgment still sits.

• Mollie Bodensteiner — VP of GTM Operations, ZoomInfo
• Brandon Bussey — VP of RevOps, Couchbase
• Matt Flotard — VP of RevOps, Gong
• Katie Daggett — VP of Client Strategy, Cadre AI

Unique Buying Signals for Outbound

Everyone chases funding, hiring, and exec changes, so nobody has an edge. Tori shows how to build a proprietary signal thesis, find evidence in unconventional sources and walled gardens, and turn it into outreach your market can't copy.

• Tori Seidenstein — Co-Founder & CEO, Tadata

Five Decisions RevOps Needs to Get Right in 2027

The five calls RevOps teams are making right now that will decide how 2027 goes, and how to get each one right before the plans lock.

• Chaenara O'Brien — Creative & Growth Ops, Edge

Planning Done Right: The 6-Step Framework for Plans That Actually Work

GTM plans get built on assumptions nobody pressure-tested, and the gaps show up as missed capacity, headcount, and pipeline. A six-step framework for plans that hold up, from baselines and scenario simulations to ongoing tracking.

• Stephanie Martin — Head of RevOps, Lative

Opening Remarks

• Jared Robin — Founder, RevGenius

You Bought the AI Tools. Why Isn't Pipeline Going Up?

Sales teams everywhere run AI, but few can show it grew pipeline. Mintis breaks down where AI pipeline stalls (the signal, the rep action, or the manager) and leaves you with a scorecard and a 30-day fix.

• Mintis Sow — Sr Director, Agentic Selling, HubSpot

5 Bold Predictions for GTM in 2027 That Will Blow Your Mind

Sangram brings five predictions for where GTM lands in 2027: which ones sound ridiculous now and turn obvious in a year.

• Sangram Vajre — CEO, GTM Partners

The Connective Tissue Between Sales and Marketing

Sales and marketing breakdowns look like tool problems; they're people problems first. How Clay merged growth and SDRs into one GTM engineering function on a single shared data layer, with live plays included.

• Davide Grieco — Head of Growth, Clay

The Future of GTM: How AI Is Redesigning Revenue Architecture

What AI does to revenue architecture itself: how the systems underneath GTM get rebuilt when agents join the team, and what that means for how you design yours.

• Mark Sieglock — Chief Product Officer, Apollo

The AI-Enabled Sales Leader: Coaching, Structure, and Metrics in an AI-First Org

AI is changing what sales leadership looks like, not just how reps work. Which metrics still matter, where human judgment counts more, and how to build a team that works next to AI.

• Kevin Dorsey — Chief Revenue Officer, LeanScaper

The New Marketing Moat: If Everyone Has AI, What Makes You Different?

AI made content, campaigns, even strategy table stakes. Four marketing minds dig into where the edge lives now: trust, point of view, community, and the judgment calls no model can make.

• Mark Kilens — VP of Marketing, EasyLlama (moderator)
• Natalie Marcotullio — Head of Growth and Product Marketing, Navattic
• Melissa Moody — Founder & CMO, Wednesday Women
• Devin Reed — Founder & Content Strategist, The Reeder

Closing Remarks